Misi goes sightseeing: Borås
Borås is a small town east of Gothenburg. It has a long history as a textile centre and it is even called “Textilstaden” (Textile City). Since the 19th century there have first been cotton factories and then textile factories. The town expanded rapidly and reached its peak in the 1950s. In the 1970s there was a big crisis in Borås when many factories closed down or moved its production to Asian countries. Borås is still the location for headquarters and warehouses of some Swedish clothes companies like Gina Tricot and H&M. Moreover, Borås University has a focus on textile and design and has a high reputation in the country.
When you visit Borås, you should not miss the Textile Museum where you can learn more about the history of the textile industry in Borås. You can see the machines from the old days in the permanent exhibition. In the museum, there is an interactive centre where you can get creative yourself: try hats and clothes or sew something yourself. But that is not all – there are also changing exhibitions with a focus on textile or Scandinavian design. Currently you can see the photo exhibition “Cotton Worldwide” which is about how people are affected by the cotton industry.
If you want to go shopping in this textile town, then you can find mostly the common brands and some small boutiques in the town centre. A bit outside town, on the highway to Jönköping, there is the outlet store “Lager 157” which sells brand cloth with a discount up to 50%. Unfortunately it is not easy to get there with public transportation.
Borås has many sculputures and the most famous one is the huge Pinocchio statue. The tourist office offers guided walking tours to the different sculptures three times a week (Tuesday, Wedsnesday and Sautrday).
Another highlight in Borås is the zoo. Gothenburg has, except for some penguins and mosses in Slottskogan, no zoological park. So, you can go to Borås instead. The zoo is opened every day from 10am to 4 pm. The entrance fee is a bit pricy and costs 195 SEK for adults.
It is very easy to get to Borås with public transportation. You can simply take bus 100 from the main station. The journey costs about 80 SEK and takes an hour. Don’t forget your umbrella when you go there because Borås is also famous for being the most rainy town in Sweden.
SJ bus to Borås
Borås Tourist Office
Blog about Borås I Love Borås
/Sera, misi.se team 2011