City Beat: Musikhjälpen

2011-12-15. Published in Life in Gothenburg
by Sarah

Have you been wondering what is happening on Gustav Adolf Square lately? Right now there is the charity project “Musikhjälpen” going on. The goal of Musikhjälpen is to collect money in order to support a certain project. This year’s theme is “Alla flickor har rätt att gå till skolan” which means “All girls have the right to attend school. All money will go to a project that helps to improve the situation for girls in Ethiopia.
During 6 days three radio presenters will send live and non-stop from their studio on Gustav Adolf Square. You can follow everything by joining on Gustav Adolf Square, listen to it on the radio channel P3 or watch it online on SVT Play. This year the team is Kodjo from the P3 Morning Show, comedian Gina and hip hop artist Jason also known as Timbuktu. Everybody is invited to wish for songs by sending in a sms. For every song you can donate 50, 100 or 200 SEK. But not only that, there are also a lot of activities and campaigns happening during these 6 days.

What makes Musikhjälpen even more exciting is that a lot of people start creative money-raising actions which are, of course, presented during the live radio show. There are for example auctions, people who challenge each other to collect more money within a short time period, or others who create personal Christmas presents and donate the revenue to Musikhjälpen. Moreover, there are many guests coming to their studio. This can be Swedish popstars, bands, activists or other people of common interest.

Musikhjälpen is a cooperation by Sveriges Radio (Swedish Radio), SVT (Swedish Television) and the charity organisation Radiohjälpen. In Sweden Musikhjälpen started in 2008 after a concept which was started in Holland. Last year, Musikhjälpen took place in Malmö but two years ago the Musikhjälpen studio was situated in Gothenburg, outside Stora Teatern close to Kungsportsplatsen.

Please have a look at SVT Play, listen to the radio or go to Gustav Adolf Square. You can read more on their website and send in your sms to 72999 (please state how much you want to donate, name of artist and song, and a motivation why you want to hear the song).


/Sarah, Team 2011