The Native: The Candy Obsession

2011-04-13. Published in Language & Culture
by Emma

Saturday is a special day of the week and especially for the kids. Why? Because Saturday is the special treat day when they are allowed to eat candy. 

The Swedish word Lördagsgodis means Saturday’s Candy. It became a popular concept in the 50’s and 60’s as a way for parents to limit their children’s intake of candy. Instead of letting the kids eat candy every day of the week, they now had one special day when they could still their cravings for sugar. Furthermore, by limiting the indulgence of candy to Saturdays exclusively, the widespread dental caries started to reduce. So, not only parents, but also dentists were very positive to the concept of Lördagsgodis. Today however, the candy bags are almost as big as the kid itself, and they can hold at least a couple of kilos of candy. This have made it a bit more difficult for the parents to keep the control.

When I was a kid I was told the story about the two tooth trolls, Karius and Baktus. They live in the mouth of a small boy named Jan. They are fed by the sugar he eats, and they are not very nice since they dig holes in you teeth. Unfortunately I can not remember the reason why they were doing that. However, their greatest fear is the tooth brush and since Jan never brushes his teeth, Karius and Baktus are living in a safe place. The book was written in 1949 by a Norwegian writer, and it was used to teach children the importance of teeth cleaning.

Now you know a bit of the background of the crowd in the candy stores on Saturdays. As you probably know, Easter time is coming up and this is the Swedish holiday when everybody, adults as well as children, eat a lot of candy. Well, we do eat a lot of candy on all our holidays, but Easter time is quite crazy. So the two upcoming weeks the candy stores will be crowded, not only on Saturday, but on every day of the week. So if you want your Saturday’s Candy, or some Easter candy for that matter, make sure you get some before the stores are empty!

/Emma, team 2011